February 13, 2023

Wix 2023 Comprehensive Review - Pricing, Features, Pros and Cons

This article will cover all the features, pros and cons, hidden costs of Wix, is it a right choice?

GeniusScore: 

4.5

In a nutshell:

Best all-around website builder

Overall Rating: 

4.5

Best all-around website builder

Tutorial

Drag-and-drop Editor method (Wix Editor)

The drag-and-drop editor method is simple and requires minimal effort. It requires no prior coding knowledge or any prior website building experience. It offers a lot of creative freedom for its users as long as they follow the outline of their selected method. Here is how to use this method.

Step 1 - You'll need to create an account on Wix to access Wix Editor. Once you've opened an account, you can move onto the next step.

Step 2 - You will be asked to choose a template. Wix offers over 500 templates to users. Depending on the sort of website you're trying to build, specific designs will be better suited for your website.

If you're building an e-commerce website, you should look into Wix Online Store templates. The same thing goes for bloggers. Wix Blog is a great resource for bloggers who want to build their websites using Wix.

Wix also has a blank template if you prefer to build your website from scratch. You can find this in the left column on the template page.

Step 3 - The next step and the most important one is to familiarize yourself with the header. The header can be found at the top of the page. It contains all you'll need to edit your template and build your website. This is where the menu is located and the upgrade, redo/undo, preview, publish, print, mobile view, and other tools.


If you've never used these Editor tools before or do not recognize the options available on the header, you can right-click each option to see what it represents or hover the cursor over the option you'd like to expand.


Step 4 - Now that you're familiar with the header, it's time to structure the site. Here you'll find options to arrange the list in a hierarchical order and add web modules which are web applications that may be useful on your website. Wix's App Market comes with over 250 web apps to support your Wix website, so you don't have to spend time searching for web apps that can be integrated into your website.

You can also add Wix media like images, videos, and GIFs. Finally, you can add .js files. .js files are JavaScript files used to execute instructions from JavaScript; such as creating menus that drop, Lottie animations, and opening/closing windows.

Step 5 - Next, it's time to use the section hover menu. The section hover menu can have as many as 6 sections. This may include the services or products offered on the site. The hover menu is a way to add elements to the site. 

Here you can include pages, menus, testimonials, blog posts, galleries, and even an API. An API (Application Programming Interface) aids communication between the user and the system. In step 5, you can add apps from the Wix App Market that may be helpful to you.

Step 6 - You're almost done with building your Wix site, just a few more steps. Now, it's time to add the finishing touches. You can access the editing element, which is available in the toolbar on the header. Here you'll find the duplicate, copy and cut options to use as you please. You'll also find sizing, shape, and orientation editors, which will help you adjust the necessary sections till you're satisfied.

Step 7 - It's finally time to go live. You can preview the website before going live to ensure everything is as it should be.

These are 7 easy steps to follow when building a website on Wix. Of course, there are several customization options and other features available on Wix. You will find a lot of useful resources in the Wix App Market.


ADI Method

The ADI method is the Artificial intelligence design method. It may not give you as much creative liberty at first, but it is just as appealing. With this feature, all you have to do is answer a few questions to provide information on personal preferences and your general expectations. Here are the steps to follow.

Step 1 - There are only three steps in this section because the ADI designs the website for you. The first step is to answer the questions given to you.

Step 2 - The next step is to ensure your website is well suited to your needs. If it is not, you can always make some minor corrections or personalize it even further by following the steps in the preceding section.

Step 3 - You finally get to publish your Wix website!

Pricing Plans

Website plans

Cover all the features you need to apply to regular websites - ranging from $14 to $39 monthly for annual subscriptions.

Business plans

Specifically made for online sellers - ranging from $23 to $49 monthly for annual subscriptions.

Enterprise Plan

Offers custom solutions tailored for unique needs - starting at $500 per month.

Wix has eight different premium plans in three categories, Website plans, business plans, and enterprise.


All prices on the Wix pricing page (and this article) are shown in the annual subscription. The final price will be seen on the purchase page. You can pay your subscription monthly; however, we recommend the annual subscription because the longer you subscribe, the more discount you can get. If you intend to pay for the two-year and three-year plans, you will be charged at once. So, please ensure that your credit or debit card can contain the amount for a full-term upfront payment.


Free Plan

You can use Wix for free without a time limit; they will never force you to upgrade.

Custom domain name: Not included - Unprofessional
Storage space:
500MB - Enough for small and low traffic websites
Bandwidth:
500MB - Meager
Removed Wix ad:
No - Unprofessional
Visitor Analytics App:
Not included - you can’t use Google analytics either
24/7 Customer Care

Advantages:
  • You can create a small blogging website using this plan.
  • You can benefit from Wix’s vast image library.
  • You can also use as many free templates as the premium version allows, which is excellent.
Disadvantages:
  • You can't have a custom domain name; Wix will assign it for you; it would be something similar to accountname.wixsite.com/siteaddress, which looks unprofessional. It’s also terrible for your website SEO, meaning fewer people will find your website on Google or other search engines.
  • With only a 500MB bandwidth limit, you will be allowed to have a few visitors per month, and if you exceed your bandwidth, your visitors will hit a roadblock.
  • Wix ads will appear on every page of your website, including your favicon, which is unprofessional.
  • You won’t be able to install google analytics.
  • You won’t be able to sell products using the free plan.
Use case:

The free plan can only help you gain insight into the Wix platform; otherwise, avoid this plan.


Wix Website Plans (Non-E-commerce):

Website plans are an excellent choice for regular websites, such as portfolios, resumes, personal websites, blogs, or even landing pages for your business.

Website plans don’t deliver e-commerce solutions; online sellers will need to go with business plans.
Here is a quick side by side comparison:
VIP Pro Unlimited Combo Connect domain
Custom Domain
Connect your domain name with your Wix website (e.g., www.mysite.com).
Free Domain for 1 Year
Get a 1 year free domain name for the annual subscription, you will need to pay $14.95 after the first year.
Remove Wix Ads
Remove all Wix branded ads from you website.
Free SSL Certificate
Secures your sensitive data, such as IDs, credit card numbers, etc.
Bandwidth
Bandwidth is the amount of data your website can transfer to your visitors within a month, the more visitors your have, the more bandwidth you will need.
Unlimited Unlimited Unlimited 2GB 1GB
Storage Space
Storage space to upload your images, videos, audio, and documents.
35GB 20GB 10GB 3GB 500MB
Video Hours
Upload your videos on your site with Wix Video. This can be ignored since you can embed as many YouTube videos as you wish from your channel to your website without consuming your bandwidth.
5 Hours 2 Hours 1 Hour 30 Minutes
$300 Ad Vouchers
This $300 voucher can be helpful if you want to advertise your website on Google and Bing.
Site Booster App - Free for 1 year
This app helps you rank higher on search engines like Google & listed in top-tier directories such as Google, Yahoo, Bing & more; You can ignore this item because you can do this manually for free.
Visitor Analytics App - Free for 1 year
This app helps you get insights and statistics about your site. Google Analytics is a better free alternative, so you can ignore this item.
Events Calendar App - Free for 1 year
This app allows you to add a calendar to your upcoming events to your website; you can also connect external calendars such as Google calendar to sync and display all your events in one place.
Professional Logo
Wix logo maker allows beginners to build their logo using two different methods, hiring a professional designer or design it themselves using the platform.
Customer care Priority Customer Care 24/7 Customer Care 24/7 Customer Care 24/7 Customer Care 24/7 Customer Care

Connect domain - $4.5/month

It’s the most basic and the cheapest Wix plan; however, it is unavailable in some countries, including the U.S.

Custom domain name: Included - Nice
Free Domain for 1 Year:
Not included - Ugh
Removed Wix ad:
No - Unprofessional
Free SSL Certificate:
Included - Nice
Bandwidth:
1GB - Too limited
Storage space:
500MB - Sufficient for small websites
Video hours:
None - Not an important feature
Site Booster App:
Not included - Not needed in this plan
Visitor Analytics App:
Not included - You can use google analytics for free
Professional Logo:
Not included
24/7 Customer Care

Advantages:
  • Connect domain is very similar to the free plan; the only difference is that it allows you to connect your domain name with your Wix website (e.g., www.mysite.com).
  • This plan comes with 500MB of storage, not bad and sufficient for small websites.
Disadvantages:
  • This plan comes with 1GB of bandwidth which is too limited for monthly visitors; that’s why we recommend avoiding this plan, especially for business websites.
  • This plan still displays Wix branded ads on your website that make it look amateurish.
  • This plan doesn’t offer a free domain for the first year.
Use case:

While it’s the cheapest plan, it’s not recommended due to its low bandwidth and displayed ads; on top of that, it doesn’t include a free domain for the first year.


Combo - $14/month

The Combo can be a good starter plan for a nominal fee.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
2GB - Not bad
Storage space:
3GB - Satisfactory for small websites
Video hours:
30 minutes - Not an important feature
$300 Ad Vouchers:
Not included
Site Booster App:
Not included - Not needed in this plan
Visitor Analytics App:
Not included- You can use google analytics for free
Professional Logo:
Not included
24/7 Customer Care

Advantages:

  • Free domain name for the first year.
  • No Wix branded ads.
  • It comes with 3GB of storage; for most small websites, this storage is satisfactory.

Disadvantages:

  • We can’t call it a disadvantage, but a 2GB of bandwidth can be limiting; you can have around 2000 monthly visitors depending on the size of your web pages, sufficient for low-traffic websites.

Use case:

This plan is recommended for users who want to begin using Wix or have a low-traffic or medium-scale website. Then, if you hit your bandwidth cap, you can easily upgrade the Unlimited plan.


Unlimited plan - $18/month

Unlike the Combo plan, the Unlimited plan has no bandwidth cap, meaning you can have unlimited monthly visitors, essential for popular websites, which makes this plan a great choice.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
Unlimited - Awesome!
Storage space:
10GB - Great
Video hours:
1 hour - Not an important feature
$300 Ad Vouchers:
Included
Site Booster App:
Included - Nice to have it
Visitor Analytics App:
Yes - You can also use google analytics for free
Professional Logo:
Not included
24/7 Customer Care

Advantages:

  • This plan offers unlimited bandwidth; this is a great advantage for popular websites.
  • 10GB of storage; for more content and a faster website.
  • A $300 ad voucher is another bonus if you want to test your paid advertisement.
  • Great value for money.

Disadvantages:

  • We didn’t find any weaknesses.

Use case:

This plan has the best value and is recommended to most users, especially for high-traffic websites; choose this plan if 10GB of storage is enough. On top of that, the unlimited bandwidth eliminates your concern about traffic numbers.


Pro plan - $23/month

This plan is pretty similar to the Unlimited plan; the only significant difference is the 20GB of storage that helps power your website regarding storage and speed.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
Unlimited - Awesome!
Storage space:
20GB - Cool!
Video hours:
2 hours - Not an important feature
$300 Ad Vouchers:
Included
Site Booster App:
Included - Nice to have it
Events Calendar App:
Included - Nice to have it
Visitor Analytics App:
Included - You can also use google analytics for free
Professional Logo:
Included - Nice to have it
24/7 Customer Care

Advantages:

  • This plan offers unlimited bandwidth; this is a great advantage for popular websites.
  • This plan comes with 20GB of storage, plenty of space for your content, and a faster website.
  • A $300 ad voucher is another bonus if you want to test your paid advertisement.
  • It also comes with one year of Events Calendar app, but many users may not need it.
  • With the pro plan, you can fully unlock the Logo maker on the platform with ease. It is the only feature from our opinion that we think to make the Pro plan great. With this plan, you can completely design your website and include a free logo without any hassle, we can’t say it gives you the best design result, but it was good enough for most people in our real test. You can read more about the Wix Logo maker in our dedicated article.

Disadvantages:

  • Wix shows a "best value" badge on this plan; however, we think the Unlimited plan has a better value.

Use case:

Choose this plan only if you need 20GB of storage for a popular website; otherwise, go with the Unlimited plan.


VIP plan - $39/month

The VIP Plan for regular websites is the highest plan that you can choose. It is very similar to the Pro plan, except it gives you 35GB of storage. You will be regarded as one of the most particular customers.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
Unlimited - Awesome!
Storage space:
35GB - Impressive!
Video hours:
5 hours - Not an important feature
$300 Ad Vouchers:
Included
Site Booster App:
Included - Nice to have it
Events Calendar App:
Included - Nice to have it
Visitor Analytics App:
Included - You can also use google analytics for free
Professional Logo:
Included - Nice to have it
Priority Customer Care

Advantages:

  • 35GB of storage, maximum storage capacity.
  • Priority customer care gives you support priority, meaning your customer support tickets will be answered much faster.

Disadvantages:

  • This plan doesn't also come with an online store with makes working with this plan look like a complete waste of time and money. If you need an excellent online store to the value of money that the VIP business for regular businesses offers, upgrading to the business or e-commerce package is ideal. 

Use case:

Upgrade to this plan if quick support response time can justify the price, and your popular website needs maximum storage while you don’t need to sell online.


Our recommendation

The Combo plan is a great starting point for regular websites without e-commerce; it offers everything you need to build your website.

If you get close to hitting your data caps, Wix will give you a heads up; the good thing is, it’s effortless to upgrade to a higher plan, and Wix will preserve your existing funds.

Wix Business & eCommerce Plans:

Wix business plans are essential for e-commerce, online stores, and booking websites that accept online payments, with a pricing range from $23 to $49 per month (billed annually).


Here is a quick side by side comparison:
Business VIP Business Unlimited Business Basic
Secure Online Payments
Receive online payments in a secure and encrypted environment, and manage all transactions from your Wix dashboard.
Plans & Recurring Payments
Collect recurring payments for your subscriptions and pricing plans.
Customer Accounts
Give loyal customers fast checkout. Save customer payment methods, delivery addresses & more.
Custom Domain
Connect your domain name with your Wix website (e.g., www.mysite.com).
Free Domain for 1 Year
Get a 1 year free domain name for the annual subscription, you will need to pay $14.95 after the first year.
Remove Wix Ads
Remove all Wix branded ads from you website.
Bandwidth
Bandwidth is the amount of data your website can transfer to your visitors within a month, the more visitors your have, the more bandwidth you will need.
Unlimited Unlimited Unlimited
Storage Space
Storage space to upload your images, videos, audio, and documents.
50GB 35GB 20GB
Video Hours
Upload your videos on your site with Wix Video. This can be ignored since you can embed as many YouTube videos as you wish from your channel to your website without consuming your bandwidth.
Unlimited 10 Hours 5 Hours
$300 Ad Vouchers
This $300 voucher can be helpful if you want to advertise your website on Google and Bing.
Customized Reports
Create custom reports and get insights and make data-driven decisions for your business.
Customer Care Priority Customer Care 24/7 Customer Care 24/7 Customer Care

Complete eCommerce Platform:
Business VIP Business Unlimited Business Basic
Unlimited Products
You can showcase unlimited products & collections. You also add sorting & filter options so customers can easily shop.
Abandoned Cart Recovery
Recover lost sales by sending automated reminder emails to customers who left items in their cart.
Subscriptions
Offer subscriptions and collect recurring payments on your products.
Multiple Currencies
Display product pricing in your customer's local currency.
Automated Sales Tax
Automate sales tax calculation with the most current rates across the U.S., EU and world.
500 Transactions/mo 100 Transactions/mo
Advanced Shipping
Print shipping labels, connect advanced shipping apps, and manage end-to-end order fulfillment.
Sell on Social Channels
Sell your products on channels such as Facebook & Instagram.
Sell on Marketplaces
Sell your products in the most significant online marketplaces to reach more customers.
Dropshipping by Modalyst
Source & sell millions of high-quality products with dropshipping—no inventory risk.
Unlimited Products Up to 250 Products
Product Reviews by KudoBuzz
Automatically send requests to your customers asking for reviews, then showcases collected reviews on your homepage, product pages, and social channels to build trust and increase sales.
3,000 Reviews 1,000 Reviews
Loyalty Program by Smile.io
Reward returning customers & build brand loyalty. Offer points, coupons, discounts & more.
Online Bookings Platform
All the solutions you need to accept online bookings for appointments, classes and courses.
Ticket & Event Management
Promote, sell tickets and manage your events.
Take Online Orders
Create menus and manage your restaurant sales.
Manage Hotel Reservations
Automate your hotel reservation 24/7.
Wix Fit - Complete Solution for Fitness Pros
Scheduling services, manage online sessions, mobile app for members, and more for your fitness business.
Monetize Your Art & Content
Stream video & music and sell your artwork.

Business Basic - $23 per month

The best plan to start with e-commerce.
This plan might seem short in terms of features, but it’s enough to kick start your business and receive online payments.

Storage space: 20GB - Great
Video Hours:
5 hours- Not an important feature
Customized reports:
Not included
Customer Support:
24/7 Customer Care
Subscriptions:
Not included
Multiple Currencies:
Not included
Automated Sales Tax:
Not included
Advanced Shipping:
Not included
Sell on Marketplaces:
Not included
Dropshipping:
Not included
Product Reviews:
Not included
Loyalty Program:
Not included

Advantages

  • You can showcase unlimited products & collections. You also add sorting & filter options so customers can easily shop.
  • A complete e-commerce solution for your restaurant, hotel, courses, events, fitness, and art, for a nominal fee. 

Disadvantages

  • You can’t collect requiring payments for your subscription offers.
  • Multiple currencies is not available either; as a result, your customers won’t be able to see prices in their local currency.

Use case:

Business Basic is the best plan for smaller online stores or growing businesses that allows you to accept online payments. Remember, you can easily upgrade to a higher plan when your business grows and increases sales.


Business Unlimited - $27 per month

With the unlimited pricing plans, you get strictly professional e-commerce features for your large stores, and it also comes with a little more storage.

Storage space: 35GB - Impressive!
Video Hours:
10 hours- Not an important feature
Customized reports:
Not included
24/7 Customer Care
Subscriptions:
Included - Great feature
Multiple Currencies:
Included - Good to have it
Automated Sales Tax:
100 Transactions/mo - Makes life easier
Advanced Shipping:
Included - Makes life easier
Sell on Marketplaces:
Included - Leverages your sales
Dropshipping:
Up to 250 Products - Great to have it
Product Reviews:
1,000 Reviews - Builds trust and increases sales
Loyalty Program:
Not included

Advantages:

  • Subscription is unlocked in this plan; as a result, you can collect requiring online payments on your products.
  • Multiple currencies is available in this plan, so your customers will see the prices in their local currency.
  • You will get sales tax automation for 100 transactions per month.
  • This plan comes with an advanced shipping feature as well; this allows you to print shipping labels, connect advanced shipping apps and manage end-to-end order fulfillment.
  • You can sell your products in the most significant online marketplaces to reach more customers.
  • This plan also gives you access to KudoBuzz. This Wix app automatically sends requests to your customers asking for reviews, then showcases collected reviews on your homepage, product pages, and social channels to build trust and increase sales.

Disadvantages:

  • Customized Report is locked in this plan, meaning you can’t create custom reports to get insights for your business; we expected this feature in this plan.

Use case:

Upgrade to this plan when your business starts to grow, and you want to leverage your sales using the features available in this plan.


Business VIP - $49 per month

The most expensive plan you can choose. This plan is an excellent choice for users who are making serious money from their business.

Storage space: 50GB - Impressive!
Video Hours:
Unlimited - Nice to have it
Customized reports:
Included - Get insights and make data-driven decisions for your business.
Priority Customer Care
Subscriptions:
Included - Great feature
Multiple Currencies:
Included - Good to have it
Automated Sales Tax:
500 Transactions/mo - Makes life easier
Advanced Shipping:
Included - Makes life easier
Sell on Marketplaces:
Included - Leverages your sales
Dropshipping:
Up to 250 Products - Great to have it
Product Reviews:
1,000 Reviews - Builds trust and increases sales
Loyalty Program:
Included

Advantages:

  • Automated sales tax upgraded to 500 transactions per month.
  • With the Business VIP plan, you will get priority support.
  • Wix helps increase the limit set aside for dropshipping
  • More online reviews
  • Full-time loyalty program for your store.

Disadvantages:

  • Even if it is tagged the VIP plan, most people hardly refer to it as VIP because some of the features pricing is no different from the lower plans, and it does not offer an excellent value for money.

Use case:

Only go with this plan if your business is in good shape, and Priority Customer Care, more storage, and unlimited dropshipping can justify the price.


Our recommendation

We recommend Business Basics to most Wix beginners who want to start selling online. You can easily upgrade to the higher plan as soon as your sales start to take off. As we mentioned earlier, Wix will preserve your existing credits.


Enterprise - From $500/month

With Enterprise, Wix will dedicate professional teams to take care of everything from A to Z, such as web development, UI and graphic design, marketing, HR and internal communications, product management, and customer support.


Use case:

This plan can be a good choice for industry leaders.

With this price, you can consider using Shopify, a dedicated platform for e-commerce.

Hidden costs

  • Additional cost for installed apps: If you use a premium app that offers a free trial, you will be required to pay for that app in its new renewal.
  • Free domain: Wix offers a free domain for the first year, and you will be required to pay $14.95 after the first year. If you don’t, someone else may register that domain, and you will lose it.
  • Business email accounts: Wix does not come with a free business email account; you can get your custom business email from Google Workspace right from your dashboard, starting from $6 per month.
  • Auto-renewal: Not a hidden cost, but Wix automatically renews subscriptions by default; it can be unexpected.


Turning the auto-renewal off:

  • Go to Premium Subscriptions in your Wix account.
  • Click the three-dot (Show More) icon ... next to the applicable Plan.
  • Finally, click Cancel Plan and confirm.

Canceling your subscription won’t cancel your plan; it just stops auto-renewal. Wix will notify you in advance when you need to renew your subscription.


FAQs

Is Wix really free?
You can use Wix for free as long as you want; they never force users to upgrade to a premium plan.


Can I upgrade or downgrade my Wix plan?
Yes, upgrading or downgrading Wix plans is straightforward and pretty simple; the good thing is Wix will preserve your existing credits.


Does Wix offer a monthly subscription?
Yes, but you won't get discounts. You won't have access to the Free Domain offer for the first year too.


How can I cancel my premium plan or turn off auto-renewal?
Canceling your premium plan is pretty straightforward.

  • Go to Subscriptions in your Wix account.
  • Click the three-dot (Show More) icon ... next to the applicable Plan.
  • Finally, click Cancel Plan and confirm.
How to cancel premium plan or turn off auto-renewal


What are the Wix accepted payment methods?
Wix accepted credit cards are VISA, Master Card, Discover, American Express, JCB, Diners, and UnionPay (UnionPay is still unavailable for some users).
For users located in the European Union, Wix also accepts SEPA debit payments to simplify the bank transfers in euro.
Unfortunately, Wix does not accept third-party services such as PayPal at this time.


Does Wix offer a money-back guarantee?
Indeed, if you cancel your Premium Plan within the first 14 days for any reason, you will receive a full refund. No questions asked!


How many products can I add to my Wix e-commerce store?
There's no limit; you can add as many items as you want.


Does Wix plans come with hosting?
Yes, all Wix plans include hosting; no extra configuration or additional cost is needed.


What happens after I use my free domain for the first year?
To preserve your domain, you need to pay around $14.95 per year.


What domain extensions come with Wix free domain?
You can get .com, .net, .org, .biz, .info, .co.uk, .co, .guru, .email, .expert, .tv
Please bear in mind that it's only free for the first year.


Is it easy to transfer my domain from somewhere else to Wix?
The transfer process is straightforward; you can manage your domain within your Wix dashboard, but the downside is custom email is not included.


Does Wix premium offer email accounts for my domain name?
No, unfortunately, Wix does not offer custom email. You need to connect your domain to Google Workspace right from your user dashboard to get your custom email address; this would cost you around $10 per month.


What is Wix Ascend?
Wix Ascend is an all-in-one marketing suite; in a nutshell, it helps entrepreneurs, and small businesses to promote their Wix website and turns leads into customers. Ranging from $10 to $49 a month. We're currently testing this service and publish our review soon.

Summary of Wix plans and pricing

Templates & Design Flexibility

Method 1 - Using templates

Wix templates are fully designed and contain everything you need to get started with building your websites, such as dummy content, sample pages, layouts, galleries, and e-commerce features. Wix templates fall into five categories; business and services, store, creative, community, and blog. We will explain each template category in more detail.


Method 2 - Using blank layouts

If you choose to design using blank templates, you can start from scratch or use pre-made layouts; you must understand that starting from scratch can be an overwhelming task; you may be wondering, how tall is the header? What types of fonts should I use?

Wix blank layouts
Wix blank layouts

Wix template categories

Business and services

With Wix, you can build your website with a wide range of templates that work for small local businesses and services to give you the best results. Special features include the booking area where people can book your services and give you the right products you can work with.
Templates that help you fulfill this purpose include creative staffing agencies, financial consulting, wellness, and more. In addition, some of these templates come with e-commerce functionality.

Wix templates: Business and services
Wix templates: Business and services

Subcategories are listed as follows:

  • Business
  • Health and wellness
  • Beauty and hair
  • Fashion and style
  • Travel and tourism - Suppose you run a hotel business or intend to create your Airbnb website for your holiday business. There is always a solution with Wix. There will be a Booking engine that helps customers book and Pay for your services with ease. They offer you the best kind of aesthetics for your brand. So, if you are looking for a top-notch hotel template to provide you with the best kind of results, then Hotels and Travel is the best one you can choose. 
  • Restaurant and food - Wix also helps in providing the best restaurant services that you need to work with. It has become a popular choice for restaurants worldwide because they come with suitable modules that help you improve your overall workflow. There are special features on the templates provided, including online ordering, special table reservations for customers, and email marketing services that help you work.
  • Landing pages
  • Professional CV


Store

This category covers any online stores and e-commerce websites, from fashion to pets, and from art to electronics, and more.

Wix templates: Store
Wix templates: Store

Creative

With these portfolio templates, you can easily create a small portfolio website that can help you showcase your work in minutes.

There are portfolio designs for graphic design professionals, videographers, and other designs built to give you the correct type of results you need. 

Wix templates: Store
Wix templates: Creative

Subcategories are listed as follows:

  • Photography
  • Design
  • Music
  • Creative art
  • Portfolio and CV
  • Video

Community

Non-profits, schools and universities, events, and holidays will fall into this category.

Wix templates: Community
Wix templates: Community

Subcategories are listed as follows:

  • Education
  • Communities
  • Events

Blog

Wix continuously improves their blogging template by adding features for easier blog editing and post scheduling.

Wix templates: Blog
Wix templates: Blog

Some of Wix blog subcategories are listed as follows:

  • Food blog
  • Fashion blogs
  • Travels

Wix Effects

Using Wix, you can bring your site to life with animation, video backgrounds, scroll effects. And give dimension to your site using parallax.

Wix design flexibility

Remember that Wix templates will give you a design foundation, meaning that you have the creative freedom to customize the template.
Wix also offers over 100 fonts, or you can upload your own.

Pros and cons of using Wix templates

Pros

  • Wix covers a wide range of needs, categorized into five main niches.
  • Templates are crafted by professional designers.
  • You have creative control while giving your design foundation.
  • Premade animations and effects.

Cons

  • You can't change your template of a site once it is created, so make sure you have picked the right template before you spend time and work on it; otherwise, you will have to start over with another template - This limitation can be advantageous for non-technical users since it avoids design and development hassels.
  • You can't export or migrate your site codes on another platform.

Tools & Features

Mobile Optimization

As of 2021, mobile users generate the majority of global website traffic, with 54.8% of web traffic attributed to mobile devices. As time goes by, this percentage will only increase. Phones are becoming more potent with technology pushing the limits of electronic optimization; therefore, more website builders realize the importance of a mobile-friendly website. Wix understands this need and offers a website builder that fills this need. Wix provides both web and mobile-optimized versions of your website right out of the box, so you don't have to worry about whether your website is easy to navigate on computers or phones.

Wix is responsive in all screen sizes - Image credit: wix.com

Wix ADI

ADI stands for artificial design intelligence - This feature  simplifies  design process and help users launch their website in only a few minutes. How it works? Answer a few questions and provide information on personal preferences and general expectations, Wix ADI will do the rest. This is a great feature for beginners and non-technical users and is only available on Wix.

Answer a few questions, your Wix ADI does the rest for you - image credit: wix.com

Automatic Backups

To ensure the safety of your website, it is always essential to have a backup of your site. Wix automatically creates a history backup of your website every time you make a change, save or publish your site. You can also make a duplicate copy of your site, so you can work on your website without the fear of ruining things.

Drag and Drop Editor

A drag and drop editor makes it easy for users to customize specific parts of their website. Wix offers hundreds of templates; however, if you like your template but want to change the image or logo of a tab or section, all you have to do is use the drag and drop editor. This makes customization significantly easier.

Email Marketing

Email marketing is still an effective form of marketing; it simply has to be done the right way. Email marketing entails sending emails to subscribers advertising discounts, new products, services, and deals. Email marketing services are often sold separately; however, with Wix, you get an email marketing service in the package. This is a resourceful tool for anyone or a business that sends email campaigns regularly.

Beautiful Templates

Wix offers hundreds of unique templates that are easily customizable. They offer a wide variety of templates available for businesses, organizations, and personal projects. Templates are essential because they save time, effort and fuel your creativity.

Wix offers more than 500 unique templates that are easily customizable.

Built-In SEO Tools

SEO stands for search engine optimization. This is essential for businesses and websites. Wix offers SEO tools that help your website rank higher in search engines. Some of the SEO tools Wix offers include keyword tools, SEO-optimized titles, and a quick transition into the search results.

App Market

Wix App Market comes with over 250 web apps to support your website. The App Market allows you to add extra features to your websites, such as restaurant orders, booking, e-commerce solutions, shipping, and live chat. This is an excellent option for new website builders and beginners because you don't have to spend time searching for web apps that can be integrated into your website.

Wix App Market comes with over 250 web apps to support your Wix website.

Menus for Restaurants

Creating an online menu with Wix is effortless. Wix offers templates, drag-and-drop editing, and several designs to create the perfect restaurant menu for you. These menu templates also come with spaces for images and prices, making them easy to use and customize.

You can make unique websites and online menus for your Restaurant under few hours - Image credit: wix.com

Wix Events

This feature allows users to to manage events effortlessly. This includes making invitations, collecting RSVPs, checking in guests, and selling tickets for their events online. Wix Events offers several features; however, we'll focus on two of them: Invitations and Ticket Sales. Wix Events offers tools for users to make invitations with several templates available for use and customization. These invitations can be optimized for web and mobile devices as well. Wix Events also offers tools to ease sales of tickets for events. All users have to do is select a price and connect a valid payment method.

Create beautiful event landing pages using Wix - Image credit: wix.com

Wix Booking

An excellent tool for freelancers because it allows users to manage bookings and inquiries. Users can accept bookings, easily be booked for the services offered, and integrate their booking calendar, so they don't get booked twice for the same time slot.

Wix Online Store

For businesses focusing on selling items, Wix Online Store is a valuable platform that makes it extremely easy to build an online store.

With wix, you can build your online store, quickly and easily - Image credit: wix.com

Wix Store Manager

Store Manager is a great complementary platform for the Wix Online Store users. This tool allows users to manage their inventory and track their orders via web or mobile browsers without getting overwhelmed.

Wix Blog

An ultimate toolbox for bloggers, it is available on the web version and the Wix Mobile App for easy accessibility. Wix Blog helps users write blog posts on the web and mobile application, making it easy to write whenever the inspiration strikes. On the Wix Mobile App, users can manage their blogs, comments and monitor stats such as how many views their blog posts are receiving.

Easily manage your blog using Wix - Image credit: wix.com

SEO

Most web users pick sites that they find on the first page of Google rankings; therefore, standing out among 400 million active websites can be a big challenge; however, with a well-improved SEO, you will excel in your given niche.

In this article, we will explain some of the main SEO features of Wix and share a few tips on how to rank higher on Google. At the end of this piece, you will be able to know if using Wix is the best option for you and your website.
In the last couple of years, Wix has aligned its infrastructure with the needs of search engines to get the best SEO results and compete with other platforms such as WordPress.
Wix gives full control to users by allowing them to customize the site’s meta tags, URL slugs, canonical tags, structured data, robots.txt file, and more.

Advanced Wix SEO features

Wix SEO wizard

Follow actionable steps to optimize your SEO and get indexed by google.

Robots.txt Editor tool

Robots.txt is a file that tells bots which page to crawl and index and which page to ignore.
Your default site’s robots.txt file allows bots to search all of your site's pages; if you want to hide some of your private pages from search engines, you need to edit your robots.txt from your dashboard.

Structured Data

In a nutshell, structured data helps Google understand the content of a page; In other words, structured data provides more information about the meaning of a page to Google.
Wix automatically adds structured data to dynamic pages such as blog posts, events, and product pages to make the page content eligible to appear as a rich result, as shown here:

Structured data make the page content eligible to appear as a rich result

You can use Velo’s structured data API to override your default structured data.

Server-Side Rendering (SSR)

SSR allows search engine bots to read your site content entirely, and the good news is Wix’s infrastructure is based on SSR.

Dynamic XML Sitemaps

An XML sitemap is a file located in your site's root directory that lists all the pages of your website and the link between them; Google and other search engines use this sitemap to find all the website pages listed on the sitemap.
Wix dynamically generates your XML sitemap and keeps it up to date whenever you add or remove a page from your site.

Canonical Tags

When you have a duplicate version of the same page(s), the canonical tag tells search engines to focus on the primary version of the page for indexing.
Wix automatically sets your default canonical tags; however, you have full control to customize them.

301 Redirect Manager

Redirecting tells your visitors and Google that a page or a website has a new location; for instance, if you change a page URL, your visitors will be redirected to the new location even if they use the old URL.
Using Wix URL Redirect Manager, you can manually set up a redirect for a single URL or save time by importing your CSV file for up to 500 URLs at once.

Flexible Meta Tags

SEO-friendly meta tags will be auto-generated for all site pages by Wix; Such as title, description, and OG tags. With Wix SEO Patterns tool, you can modify your meta tags or add new ones and apply your changes across multiple products, blog pages or events, instead of editing page-by-page.

Image Optimization

Site speed is a key signal used by Google's algorithms to rank pages.
One of the ways you can optimize your site speed is to optimize your images; Wix automatically does that for you for faster downloads. Wix automatically converts large images into WebP, a modern format smaller than JPEG images with the same quality.

Smart Caching

Static pages will be cached automatically for faster load time.

AMP - Accelerated Mobile Pages for Wix Blog

AMP improves page load time for your blog posts on mobile devices.

Mobile-Friendly

Being mobile-friendly is another principal signal used by Google to rank pages.
Wix websites are fully responsive and mobile-friendly by default.

SEO APIs for Developers

Take SEO control to the next level using SEO APIs; developers can override the default SEO setting. Add JavaScript and modify some of the site's HTML and create functions that set your meta tags, structured data.

Google integration

Google My Business and Search Console are integrated into the Wix dashboard.
My Business is a free and powerful service from Google that allows businesses to connect with their customers on Google Search and Maps and maximize local search.

You can instantly verify your site and submit your sitemap right from your Wix dashboard using Google Search Console. On top of that, it reveals valuable insights such as search analytics and queries that bring users to your site; this aids you in optimizing your content.

Pros and cons of Wix SEO

Pros
  • Wix SEO wizard - Using Wix SEO wizard, users won't need any technical skills to optimize their website.
  • Mobile-Friendly - Being mobile-friendly is a must-have for SEO.
  • No SEO plugins needed - Almost everything you need is available in your Wix dashboard.
  • Google integration - You don't have to leave your Wix dashboard for Google services such as My Business and Search Console.
Cons
  • Advanced SEO is designed for developers - If you want to have more SEO control to override default settings, you need to go with Velo APIs, an advanced developer tool.

Performance & Speed

When building a website, speed and security are things that many developers consider. Nobody wants to own a website exposed to cybercriminals or has poor speed and performance.


Wix speed and performance

Wix Turbo was some technical updates launched at the beginning of 2019 to improve page speed and site performance. These updates were code optimization, page caching, optimized website layout, and bolstering server infrastructure to ensure your sites load much faster. This update is automatically enabled and is completely free - so you don't need to take any extra action.

We scratched beneath the surface and performed a speed test on eight random Wix templates using pingdom.com; the result was great! But don't just take our words for it; look at the results below:

Wix speed test 1
Wix speed test 1
Wix speed test 2
Wix speed test 2
Wix speed test 3
Wix speed test 3
Wix speed test 4
Wix speed test 4
Wix speed test 5
Wix speed test 5
Wix speed test 6
Wix speed test 6
Wix speed test 7
Wix speed test 7
Wix speed test 8
Wix speed test 8
Google has found that 53% of mobile website visitors will abandon a webpage if it doesn't load within three seconds. So to have the best chance to get raked on Google and grow your traffic, you need to take your site speed and performance seriously; because it is one of the key factors of ranking a website.


Wix website security - How it protects your website

Wix Website Security helps you keep your website safe from unauthorized people. It protects your content and credentials to ensure that it is secure. When you work with Wix, security is one of the highest priorities.


It comes with a free SSL package

For many other website builders, you have to deal with the hassle of buying a new domain name and SSL from scratch to secure your website. Thankfully, with Wix, you can get a good SSL plan for free to ensure your website is completely safe from hackers.

If you know whether your Wix website has SSL or not, look at the URL bar. If your URL begins with HTTPS:// this means that your website has been fully equipped with an SSL certificate. It is very suitable, and it provides you with the best kind of security you need to work with.


Wix comes with Level 1 PCI Compliant

This is a must-have security feature for every online store owner to keep their transactions secure.

It protects against DDoS attacks

DDoS attacks on the website mean a denial of service attack. It usually occurs when hackers or cybercriminals penetrate vulnerable areas of the website and ultimately cause it to shut down; it is the last thing that a web-based business probably wants to deal with.

Working with Wix enables you to fight against DDoS attacks by masking any vulnerable area and fixing them to work correctly. Wix also upgrades all security protocols at different time intervals to improve its defense against DDoS attacks. With this protection, you are sure that your website is fully secure and completely protected from any attack.

Concrete website monitoring

A dedicated team at Wix monitors the security systems to ensure no suspicious activity while using the platform and conducts security reviews.

Wix comes with a Two-step verification process

If you log in to your dashboard, you will access your account using a 2 step verification process. It is ideal because it helps you to prevent unrecognized devices from logging into your account. However, Wix understands that when unknown devices access your account, they will most likely cut down your website, which may not be ideal for you. So to prevent it, you will receive a code to confirm that you are the one coming into the platform.

It comes with centralized website security.

Since Wix is a fully centralized SaaS (Software as a service) solution, it has its central security system. It simply means that once an update is made to the security system, the changes automatically reflect on your website.


GDPR and CCPA approved. 

Wix works with a team of experts worldwide to ensure that their platform is not compromised at anything. In addition, many privacy regulations present with Wix make them work and ensure that their products and services are top-notch.

Extensive Penetration testing. 

Before a Wix server is deployed, it goes through extensive penetration testing to ensure that all websites are up and running. This penetration testing is ready to withstand any hit that may likely come from unauthorized personnel or hackers. It is one of the main reasons a lot of people trust the Wix platform. 


How does Wix help to prevent hacking?

Wix has a dedicated security team made up of industry experts that ensure that the platform is safe at all times. They also go the extra mile to bring in more consultants as different eyes to the process. With these teams in place, the overall internal and external security system is monitored correctly. In addition, there are a lot of review processes to ensure that the security infrastructure is solid.

Wix also employs professional freelance testing experts to join their program and work on the platform's security to achieve the best results. After the team has worked on the Platform, Wix brings in these people to try and penetrate the internals of these systems. Once any vulnerability is found, team goes back to the table and ensures that the vulnerability is fixed within the shortest time frame.

Help & Support

The customer care unit at Wix is committed to ensuring that your interest is met and your problems are solved.

You may get used to the old method of customer support, a phone number or an email on top of the website, you call or send an email, and someone may help you out; this is not how Wix Help Center works, so let us explain it in this article.


How to contact the Wix help center over the phone or live chat

To contact Wix, make sure you are logged in from a computer, then visit Contacting Customer Care page; here, Wix Bot will ask you a few questions to classify your topic and gives you some solutions, if your problem persists, you can request a callback or choose to chat with an expert related to your case, if you prefer live chat, an agent will reply to you immediately, and, if you request a callback, an expert will call you in a few minutes.

Wix Help Center - classifying your topic
Wix Help Center - classifying your topic

 

Wix Help Center - choosing how to contact an expert
Wix Help Center - choosing how to contact an expert

So, there is no direct phone number or an email address to contact Wix; this can be a bit confusing for new users, but it's very straightforward; we think this is the only practical method to help millions of users worldwide.


Wix customer support is available in English, French, German, Hebrew, Italian, Japanese, Portuguese, Russian and Spanish. The operating hours for each language is as follows:

English - 24/7
French - Monday-Friday 9 AM-6 PM GMT+2
German - Monday-Friday 8 AM-5 PM GMT+1
Hebrew - Sunday-Thursday 8 AM-9 PM, Friday 8 AM-2 PM GMT+3
Italian - Monday-Friday 8 AM-5 PM GMT+1  
Japanese - Monday-Friday 8 AM-5 PM JST
Portuguese - 24/7
Russian - Monday-Friday 8 AM-5 PM GMT+1
Spanish - 24/7


Wix learning resources and social media channels

You can find incredible insights and solve all the problems you might be going through. Platform from which you can contact their social media links are;

Wix YouTube

Instagram

Wix Facebook

Wix Help on Twitter

Wix Blog

Their social media community managers are always happy to connect you with the right people to get the support you are looking for. So, therefore, feel free to post on their wall or send a tweet and ask them any questions. 


Customer service response

As an online servicing company, they have trained personnel that can handle any arising issue. They include helping a customer comprehend the account options, helping a visitor register their account or canceling the account, or even making changes to the account. They also offer help to those who have problems addressing the bills, and so on.


However, some cases aren't solved by customer care. In these cases, the customer service experts offer advice on what to do. For example, suppose you have a device that is unsuited with the web development system. In that case, you may get a workaround from the customer service agent, but that will not be a lasting solution, and you might need to change the device or use a different computer.

Pros and Cons

What are the advantages of Wix?

1. Intuitive editor

Wix editor has made it easy for everyone to build their website without touching a single line of code or having technical skills.
Wix ADI (Artificial Design Intelligence) can automatically build your entire website in minutes by asking you a few questions, the most straightforward method on the planet.
If you are an advanced user or web developer, Wix Editor X gives you more advanced features, flexible grids, and breakpoint control to create responsive sites.

2. Professional & mobile-optimized templates

You can  pick a template and build your website on a pre-made foundation. To comprehend this, think of Wix as a constructed building like a house. The house's structure is already established. All that remains is for you to paint the wall and put furniture. Similarly, this platform will offer you a framework or structure. You can select the theme and add any feature; this may be photo galleries and other apps. In addition, templates are automatically mobile-optimized that look great on smaller screens.

Wix intuitive editor
Wix has an intuitive editor


3. Flexibility

Wix has proven to be highly flexible that allows any user to move the elements around freely.


4. Good SEO, speed and security

Today, Wix gives you everything you need to get found on google and grow your organic traffic, It also performed great in our speed test, in addition, this platform provides enterprise lever security using SSL certificate, level 1 PCI compliant, and ISO 27001 & 27018 certificates.

The site back of the Wix hosted website is an automatic backing up point of your website that can be restored when needed.


5. You can use Wix for free, as long as you want

You can start using Wix for free; while there are some drawbacks to the free plan, but it allows you to test the platform before going premium.


6. App market and templates

The combination of Wix's wide range of templates and the app market gives you endless possibilities.

Wix offers over 800 templates with exceptional design (and constantly updating). They provide pre-built layouts for many topics and industries. In addition, you can add extra functionalities to your website using the app market, things like newsletter tool, live chat, online booking, and much more. These can all be incorporated into your website.

Wix app market
Wix app market

7. Great for small businesses and websites

Wix is the only platform we suggest for small businesses and websites, such as restaurants, consulting services, booking, events, CV and portfolios.


What are the disadvantages of Wix?

1. Not a good option for content-heavy sites

Wix has a 100 static page limit. You can use dynamic pages to populate more than 100 pages, but that still doesn't make sense when you can't migrate to another platform. So avoid Wix if you have a content-heavy website in mind such as Cnet or PCmag. 

For content heavy blogs and websites, WordPress can be a better CMS platform with great features and plugins.

For large online stores, shopify is a better option.


2. Unable to migrate to another platform

Unlike WordPress, Wix does not allow users to export content and migrate to another platform in a seamless process. Therefore, if you need to migrate your website to another platform, this needs to be done manually for every single page; this can be a nightmare for content-heavy websites.

3. Changing template is not possible

Wix offers a wide variety of beautiful and unique templates that you can work with. However, if you choose a template and publish your site, it is often quite difficult to change it to another one. So, if you are going for a template on Wix, please ensure that you have taken enough time to use the template, understand its features and accept that it will work for you for an extended period; this is the only way you can get good results.

4. Hidden costs

You may face extra charges on your next renewal if you use additional apps and the free domain bonus. It's not a deal breaker, but you need to be aware of it.

Value for Money

Wix has eight premium plans in three categories; Website plans, Business plans, and Enterprise, ranging from $16 to $500+ monthly. If you’re new to this platform, choosing the right plan might be confusing. With our analysis, we will help you understand the features and functionality of each plan to pick the right one, which one to avoid, hidden costs, and get the best results.

You can use Wix for free as long as you want, but if you want to go premium, this platform offers eight different plans in three categories; Website plans, business plans, and enterprise ranging from $16 to $500+ monthly. There are some hidden costs that we will cover later in this article.

Website plans
Connect domain - $4.5/month
Combo - $14/month
Unlimited plan - $18/month
Pro plan - $23/month
VIP plan - $39/month

Business & eCommerce Plans
Business Basic - $23 per month
Business Unlimited - $27 per month
Business VIP - $49 per month

Enterprise - From $500/month

Templates & Design Flexibility
Tools & Features
SEO Features
Performance & Speed

Wix Website Security helps you keep your website safe from unauthorized people. It protects your content and credentials to ensure that it is secure. When you work with Wix, security is one of the highest priorities.

Customer support

Wix is one of the most popular website builders on the planet, boasting a massive customer base of +170 million users worldwide. But with these numbers in mind, how does the company provide support for its customers? This article will explore just that.

Pros

1. Intuitive editor
2. Professional & mobile-optimized templates
3. Great flexibility
4. Good SEO, speed, and security
5. You can use Wix for free, as long as you want
6. Combination of Wix app market and beautifully designed templates
7. Great website-builder for small businesses and websites

Cons

1. Unable to migrate to another platform (not a deal breaker for small businesses)
2. Changing template is not possible
3. Hidden costs in some services like app store

Tutorial

Drag-and-drop Editor method (Wix Editor)

The drag-and-drop editor method is simple and requires minimal effort. It requires no prior coding knowledge or any prior website building experience. It offers a lot of creative freedom for its users as long as they follow the outline of their selected method. Here is how to use this method.

Step 1 - You'll need to create an account on Wix to access Wix Editor. Once you've opened an account, you can move onto the next step.

Step 2 - You will be asked to choose a template. Wix offers over 500 templates to users. Depending on the sort of website you're trying to build, specific designs will be better suited for your website.

If you're building an e-commerce website, you should look into Wix Online Store templates. The same thing goes for bloggers. Wix Blog is a great resource for bloggers who want to build their websites using Wix.

Wix also has a blank template if you prefer to build your website from scratch. You can find this in the left column on the template page.

Step 3 - The next step and the most important one is to familiarize yourself with the header. The header can be found at the top of the page. It contains all you'll need to edit your template and build your website. This is where the menu is located and the upgrade, redo/undo, preview, publish, print, mobile view, and other tools.


If you've never used these Editor tools before or do not recognize the options available on the header, you can right-click each option to see what it represents or hover the cursor over the option you'd like to expand.


Step 4 - Now that you're familiar with the header, it's time to structure the site. Here you'll find options to arrange the list in a hierarchical order and add web modules which are web applications that may be useful on your website. Wix's App Market comes with over 250 web apps to support your Wix website, so you don't have to spend time searching for web apps that can be integrated into your website.

You can also add Wix media like images, videos, and GIFs. Finally, you can add .js files. .js files are JavaScript files used to execute instructions from JavaScript; such as creating menus that drop, Lottie animations, and opening/closing windows.

Step 5 - Next, it's time to use the section hover menu. The section hover menu can have as many as 6 sections. This may include the services or products offered on the site. The hover menu is a way to add elements to the site. 

Here you can include pages, menus, testimonials, blog posts, galleries, and even an API. An API (Application Programming Interface) aids communication between the user and the system. In step 5, you can add apps from the Wix App Market that may be helpful to you.

Step 6 - You're almost done with building your Wix site, just a few more steps. Now, it's time to add the finishing touches. You can access the editing element, which is available in the toolbar on the header. Here you'll find the duplicate, copy and cut options to use as you please. You'll also find sizing, shape, and orientation editors, which will help you adjust the necessary sections till you're satisfied.

Step 7 - It's finally time to go live. You can preview the website before going live to ensure everything is as it should be.

These are 7 easy steps to follow when building a website on Wix. Of course, there are several customization options and other features available on Wix. You will find a lot of useful resources in the Wix App Market.


ADI Method

The ADI method is the Artificial intelligence design method. It may not give you as much creative liberty at first, but it is just as appealing. With this feature, all you have to do is answer a few questions to provide information on personal preferences and your general expectations. Here are the steps to follow.

Step 1 - There are only three steps in this section because the ADI designs the website for you. The first step is to answer the questions given to you.

Step 2 - The next step is to ensure your website is well suited to your needs. If it is not, you can always make some minor corrections or personalize it even further by following the steps in the preceding section.

Step 3 - You finally get to publish your Wix website!

Conclusion

GeniusScore: 

 out of 5

For: 

Pricing Plans

Website plans

Cover all the features you need to apply to regular websites - ranging from $14 to $39 monthly for annual subscriptions.

Business plans

Specifically made for online sellers - ranging from $23 to $49 monthly for annual subscriptions.

Enterprise Plan

Offers custom solutions tailored for unique needs - starting at $500 per month.

Wix has eight different premium plans in three categories, Website plans, business plans, and enterprise.


All prices on the Wix pricing page (and this article) are shown in the annual subscription. The final price will be seen on the purchase page. You can pay your subscription monthly; however, we recommend the annual subscription because the longer you subscribe, the more discount you can get. If you intend to pay for the two-year and three-year plans, you will be charged at once. So, please ensure that your credit or debit card can contain the amount for a full-term upfront payment.


Free Plan

You can use Wix for free without a time limit; they will never force you to upgrade.

Custom domain name: Not included - Unprofessional
Storage space:
500MB - Enough for small and low traffic websites
Bandwidth:
500MB - Meager
Removed Wix ad:
No - Unprofessional
Visitor Analytics App:
Not included - you can’t use Google analytics either
24/7 Customer Care

Advantages:
  • You can create a small blogging website using this plan.
  • You can benefit from Wix’s vast image library.
  • You can also use as many free templates as the premium version allows, which is excellent.
Disadvantages:
  • You can't have a custom domain name; Wix will assign it for you; it would be something similar to accountname.wixsite.com/siteaddress, which looks unprofessional. It’s also terrible for your website SEO, meaning fewer people will find your website on Google or other search engines.
  • With only a 500MB bandwidth limit, you will be allowed to have a few visitors per month, and if you exceed your bandwidth, your visitors will hit a roadblock.
  • Wix ads will appear on every page of your website, including your favicon, which is unprofessional.
  • You won’t be able to install google analytics.
  • You won’t be able to sell products using the free plan.
Use case:

The free plan can only help you gain insight into the Wix platform; otherwise, avoid this plan.


Wix Website Plans (Non-E-commerce):

Website plans are an excellent choice for regular websites, such as portfolios, resumes, personal websites, blogs, or even landing pages for your business.

Website plans don’t deliver e-commerce solutions; online sellers will need to go with business plans.
Here is a quick side by side comparison:
VIP Pro Unlimited Combo Connect domain
Custom Domain
Connect your domain name with your Wix website (e.g., www.mysite.com).
Free Domain for 1 Year
Get a 1 year free domain name for the annual subscription, you will need to pay $14.95 after the first year.
Remove Wix Ads
Remove all Wix branded ads from you website.
Free SSL Certificate
Secures your sensitive data, such as IDs, credit card numbers, etc.
Bandwidth
Bandwidth is the amount of data your website can transfer to your visitors within a month, the more visitors your have, the more bandwidth you will need.
Unlimited Unlimited Unlimited 2GB 1GB
Storage Space
Storage space to upload your images, videos, audio, and documents.
35GB 20GB 10GB 3GB 500MB
Video Hours
Upload your videos on your site with Wix Video. This can be ignored since you can embed as many YouTube videos as you wish from your channel to your website without consuming your bandwidth.
5 Hours 2 Hours 1 Hour 30 Minutes
$300 Ad Vouchers
This $300 voucher can be helpful if you want to advertise your website on Google and Bing.
Site Booster App - Free for 1 year
This app helps you rank higher on search engines like Google & listed in top-tier directories such as Google, Yahoo, Bing & more; You can ignore this item because you can do this manually for free.
Visitor Analytics App - Free for 1 year
This app helps you get insights and statistics about your site. Google Analytics is a better free alternative, so you can ignore this item.
Events Calendar App - Free for 1 year
This app allows you to add a calendar to your upcoming events to your website; you can also connect external calendars such as Google calendar to sync and display all your events in one place.
Professional Logo
Wix logo maker allows beginners to build their logo using two different methods, hiring a professional designer or design it themselves using the platform.
Customer care Priority Customer Care 24/7 Customer Care 24/7 Customer Care 24/7 Customer Care 24/7 Customer Care

Connect domain - $4.5/month

It’s the most basic and the cheapest Wix plan; however, it is unavailable in some countries, including the U.S.

Custom domain name: Included - Nice
Free Domain for 1 Year:
Not included - Ugh
Removed Wix ad:
No - Unprofessional
Free SSL Certificate:
Included - Nice
Bandwidth:
1GB - Too limited
Storage space:
500MB - Sufficient for small websites
Video hours:
None - Not an important feature
Site Booster App:
Not included - Not needed in this plan
Visitor Analytics App:
Not included - You can use google analytics for free
Professional Logo:
Not included
24/7 Customer Care

Advantages:
  • Connect domain is very similar to the free plan; the only difference is that it allows you to connect your domain name with your Wix website (e.g., www.mysite.com).
  • This plan comes with 500MB of storage, not bad and sufficient for small websites.
Disadvantages:
  • This plan comes with 1GB of bandwidth which is too limited for monthly visitors; that’s why we recommend avoiding this plan, especially for business websites.
  • This plan still displays Wix branded ads on your website that make it look amateurish.
  • This plan doesn’t offer a free domain for the first year.
Use case:

While it’s the cheapest plan, it’s not recommended due to its low bandwidth and displayed ads; on top of that, it doesn’t include a free domain for the first year.


Combo - $14/month

The Combo can be a good starter plan for a nominal fee.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
2GB - Not bad
Storage space:
3GB - Satisfactory for small websites
Video hours:
30 minutes - Not an important feature
$300 Ad Vouchers:
Not included
Site Booster App:
Not included - Not needed in this plan
Visitor Analytics App:
Not included- You can use google analytics for free
Professional Logo:
Not included
24/7 Customer Care

Advantages:

  • Free domain name for the first year.
  • No Wix branded ads.
  • It comes with 3GB of storage; for most small websites, this storage is satisfactory.

Disadvantages:

  • We can’t call it a disadvantage, but a 2GB of bandwidth can be limiting; you can have around 2000 monthly visitors depending on the size of your web pages, sufficient for low-traffic websites.

Use case:

This plan is recommended for users who want to begin using Wix or have a low-traffic or medium-scale website. Then, if you hit your bandwidth cap, you can easily upgrade the Unlimited plan.


Unlimited plan - $18/month

Unlike the Combo plan, the Unlimited plan has no bandwidth cap, meaning you can have unlimited monthly visitors, essential for popular websites, which makes this plan a great choice.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
Unlimited - Awesome!
Storage space:
10GB - Great
Video hours:
1 hour - Not an important feature
$300 Ad Vouchers:
Included
Site Booster App:
Included - Nice to have it
Visitor Analytics App:
Yes - You can also use google analytics for free
Professional Logo:
Not included
24/7 Customer Care

Advantages:

  • This plan offers unlimited bandwidth; this is a great advantage for popular websites.
  • 10GB of storage; for more content and a faster website.
  • A $300 ad voucher is another bonus if you want to test your paid advertisement.
  • Great value for money.

Disadvantages:

  • We didn’t find any weaknesses.

Use case:

This plan has the best value and is recommended to most users, especially for high-traffic websites; choose this plan if 10GB of storage is enough. On top of that, the unlimited bandwidth eliminates your concern about traffic numbers.


Pro plan - $23/month

This plan is pretty similar to the Unlimited plan; the only significant difference is the 20GB of storage that helps power your website regarding storage and speed.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
Unlimited - Awesome!
Storage space:
20GB - Cool!
Video hours:
2 hours - Not an important feature
$300 Ad Vouchers:
Included
Site Booster App:
Included - Nice to have it
Events Calendar App:
Included - Nice to have it
Visitor Analytics App:
Included - You can also use google analytics for free
Professional Logo:
Included - Nice to have it
24/7 Customer Care

Advantages:

  • This plan offers unlimited bandwidth; this is a great advantage for popular websites.
  • This plan comes with 20GB of storage, plenty of space for your content, and a faster website.
  • A $300 ad voucher is another bonus if you want to test your paid advertisement.
  • It also comes with one year of Events Calendar app, but many users may not need it.
  • With the pro plan, you can fully unlock the Logo maker on the platform with ease. It is the only feature from our opinion that we think to make the Pro plan great. With this plan, you can completely design your website and include a free logo without any hassle, we can’t say it gives you the best design result, but it was good enough for most people in our real test. You can read more about the Wix Logo maker in our dedicated article.

Disadvantages:

  • Wix shows a "best value" badge on this plan; however, we think the Unlimited plan has a better value.

Use case:

Choose this plan only if you need 20GB of storage for a popular website; otherwise, go with the Unlimited plan.


VIP plan - $39/month

The VIP Plan for regular websites is the highest plan that you can choose. It is very similar to the Pro plan, except it gives you 35GB of storage. You will be regarded as one of the most particular customers.

Custom domain name: Included
Free Domain for 1 Year:
Included
Removed Wix ad:
Yes
Free SSL Certificate:
Included
Bandwidth:
Unlimited - Awesome!
Storage space:
35GB - Impressive!
Video hours:
5 hours - Not an important feature
$300 Ad Vouchers:
Included
Site Booster App:
Included - Nice to have it
Events Calendar App:
Included - Nice to have it
Visitor Analytics App:
Included - You can also use google analytics for free
Professional Logo:
Included - Nice to have it
Priority Customer Care

Advantages:

  • 35GB of storage, maximum storage capacity.
  • Priority customer care gives you support priority, meaning your customer support tickets will be answered much faster.

Disadvantages:

  • This plan doesn't also come with an online store with makes working with this plan look like a complete waste of time and money. If you need an excellent online store to the value of money that the VIP business for regular businesses offers, upgrading to the business or e-commerce package is ideal. 

Use case:

Upgrade to this plan if quick support response time can justify the price, and your popular website needs maximum storage while you don’t need to sell online.


Our recommendation

The Combo plan is a great starting point for regular websites without e-commerce; it offers everything you need to build your website.

If you get close to hitting your data caps, Wix will give you a heads up; the good thing is, it’s effortless to upgrade to a higher plan, and Wix will preserve your existing funds.

Wix Business & eCommerce Plans:

Wix business plans are essential for e-commerce, online stores, and booking websites that accept online payments, with a pricing range from $23 to $49 per month (billed annually).


Here is a quick side by side comparison:
Business VIP Business Unlimited Business Basic
Secure Online Payments
Receive online payments in a secure and encrypted environment, and manage all transactions from your Wix dashboard.
Plans & Recurring Payments
Collect recurring payments for your subscriptions and pricing plans.
Customer Accounts
Give loyal customers fast checkout. Save customer payment methods, delivery addresses & more.
Custom Domain
Connect your domain name with your Wix website (e.g., www.mysite.com).
Free Domain for 1 Year
Get a 1 year free domain name for the annual subscription, you will need to pay $14.95 after the first year.
Remove Wix Ads
Remove all Wix branded ads from you website.
Bandwidth
Bandwidth is the amount of data your website can transfer to your visitors within a month, the more visitors your have, the more bandwidth you will need.
Unlimited Unlimited Unlimited
Storage Space
Storage space to upload your images, videos, audio, and documents.
50GB 35GB 20GB
Video Hours
Upload your videos on your site with Wix Video. This can be ignored since you can embed as many YouTube videos as you wish from your channel to your website without consuming your bandwidth.
Unlimited 10 Hours 5 Hours
$300 Ad Vouchers
This $300 voucher can be helpful if you want to advertise your website on Google and Bing.
Customized Reports
Create custom reports and get insights and make data-driven decisions for your business.
Customer Care Priority Customer Care 24/7 Customer Care 24/7 Customer Care

Complete eCommerce Platform:
Business VIP Business Unlimited Business Basic
Unlimited Products
You can showcase unlimited products & collections. You also add sorting & filter options so customers can easily shop.
Abandoned Cart Recovery
Recover lost sales by sending automated reminder emails to customers who left items in their cart.
Subscriptions
Offer subscriptions and collect recurring payments on your products.
Multiple Currencies
Display product pricing in your customer's local currency.
Automated Sales Tax
Automate sales tax calculation with the most current rates across the U.S., EU and world.
500 Transactions/mo 100 Transactions/mo
Advanced Shipping
Print shipping labels, connect advanced shipping apps, and manage end-to-end order fulfillment.
Sell on Social Channels
Sell your products on channels such as Facebook & Instagram.
Sell on Marketplaces
Sell your products in the most significant online marketplaces to reach more customers.
Dropshipping by Modalyst
Source & sell millions of high-quality products with dropshipping—no inventory risk.
Unlimited Products Up to 250 Products
Product Reviews by KudoBuzz
Automatically send requests to your customers asking for reviews, then showcases collected reviews on your homepage, product pages, and social channels to build trust and increase sales.
3,000 Reviews 1,000 Reviews
Loyalty Program by Smile.io
Reward returning customers & build brand loyalty. Offer points, coupons, discounts & more.
Online Bookings Platform
All the solutions you need to accept online bookings for appointments, classes and courses.
Ticket & Event Management
Promote, sell tickets and manage your events.
Take Online Orders
Create menus and manage your restaurant sales.
Manage Hotel Reservations
Automate your hotel reservation 24/7.
Wix Fit - Complete Solution for Fitness Pros
Scheduling services, manage online sessions, mobile app for members, and more for your fitness business.
Monetize Your Art & Content
Stream video & music and sell your artwork.

Business Basic - $23 per month

The best plan to start with e-commerce.
This plan might seem short in terms of features, but it’s enough to kick start your business and receive online payments.

Storage space: 20GB - Great
Video Hours:
5 hours- Not an important feature
Customized reports:
Not included
Customer Support:
24/7 Customer Care
Subscriptions:
Not included
Multiple Currencies:
Not included
Automated Sales Tax:
Not included
Advanced Shipping:
Not included
Sell on Marketplaces:
Not included
Dropshipping:
Not included
Product Reviews:
Not included
Loyalty Program:
Not included

Advantages

  • You can showcase unlimited products & collections. You also add sorting & filter options so customers can easily shop.
  • A complete e-commerce solution for your restaurant, hotel, courses, events, fitness, and art, for a nominal fee. 

Disadvantages

  • You can’t collect requiring payments for your subscription offers.
  • Multiple currencies is not available either; as a result, your customers won’t be able to see prices in their local currency.

Use case:

Business Basic is the best plan for smaller online stores or growing businesses that allows you to accept online payments. Remember, you can easily upgrade to a higher plan when your business grows and increases sales.


Business Unlimited - $27 per month

With the unlimited pricing plans, you get strictly professional e-commerce features for your large stores, and it also comes with a little more storage.

Storage space: 35GB - Impressive!
Video Hours:
10 hours- Not an important feature
Customized reports:
Not included
24/7 Customer Care
Subscriptions:
Included - Great feature
Multiple Currencies:
Included - Good to have it
Automated Sales Tax:
100 Transactions/mo - Makes life easier
Advanced Shipping:
Included - Makes life easier
Sell on Marketplaces:
Included - Leverages your sales
Dropshipping:
Up to 250 Products - Great to have it
Product Reviews:
1,000 Reviews - Builds trust and increases sales
Loyalty Program:
Not included

Advantages:

  • Subscription is unlocked in this plan; as a result, you can collect requiring online payments on your products.
  • Multiple currencies is available in this plan, so your customers will see the prices in their local currency.
  • You will get sales tax automation for 100 transactions per month.
  • This plan comes with an advanced shipping feature as well; this allows you to print shipping labels, connect advanced shipping apps and manage end-to-end order fulfillment.
  • You can sell your products in the most significant online marketplaces to reach more customers.
  • This plan also gives you access to KudoBuzz. This Wix app automatically sends requests to your customers asking for reviews, then showcases collected reviews on your homepage, product pages, and social channels to build trust and increase sales.

Disadvantages:

  • Customized Report is locked in this plan, meaning you can’t create custom reports to get insights for your business; we expected this feature in this plan.

Use case:

Upgrade to this plan when your business starts to grow, and you want to leverage your sales using the features available in this plan.


Business VIP - $49 per month

The most expensive plan you can choose. This plan is an excellent choice for users who are making serious money from their business.

Storage space: 50GB - Impressive!
Video Hours:
Unlimited - Nice to have it
Customized reports:
Included - Get insights and make data-driven decisions for your business.
Priority Customer Care
Subscriptions:
Included - Great feature
Multiple Currencies:
Included - Good to have it
Automated Sales Tax:
500 Transactions/mo - Makes life easier
Advanced Shipping:
Included - Makes life easier
Sell on Marketplaces:
Included - Leverages your sales
Dropshipping:
Up to 250 Products - Great to have it
Product Reviews:
1,000 Reviews - Builds trust and increases sales
Loyalty Program:
Included

Advantages:

  • Automated sales tax upgraded to 500 transactions per month.
  • With the Business VIP plan, you will get priority support.
  • Wix helps increase the limit set aside for dropshipping
  • More online reviews
  • Full-time loyalty program for your store.

Disadvantages:

  • Even if it is tagged the VIP plan, most people hardly refer to it as VIP because some of the features pricing is no different from the lower plans, and it does not offer an excellent value for money.

Use case:

Only go with this plan if your business is in good shape, and Priority Customer Care, more storage, and unlimited dropshipping can justify the price.


Our recommendation

We recommend Business Basics to most Wix beginners who want to start selling online. You can easily upgrade to the higher plan as soon as your sales start to take off. As we mentioned earlier, Wix will preserve your existing credits.


Enterprise - From $500/month

With Enterprise, Wix will dedicate professional teams to take care of everything from A to Z, such as web development, UI and graphic design, marketing, HR and internal communications, product management, and customer support.


Use case:

This plan can be a good choice for industry leaders.

With this price, you can consider using Shopify, a dedicated platform for e-commerce.

Hidden costs

  • Additional cost for installed apps: If you use a premium app that offers a free trial, you will be required to pay for that app in its new renewal.
  • Free domain: Wix offers a free domain for the first year, and you will be required to pay $14.95 after the first year. If you don’t, someone else may register that domain, and you will lose it.
  • Business email accounts: Wix does not come with a free business email account; you can get your custom business email from Google Workspace right from your dashboard, starting from $6 per month.
  • Auto-renewal: Not a hidden cost, but Wix automatically renews subscriptions by default; it can be unexpected.


Turning the auto-renewal off:

  • Go to Premium Subscriptions in your Wix account.
  • Click the three-dot (Show More) icon ... next to the applicable Plan.
  • Finally, click Cancel Plan and confirm.

Canceling your subscription won’t cancel your plan; it just stops auto-renewal. Wix will notify you in advance when you need to renew your subscription.


FAQs

Is Wix really free?
You can use Wix for free as long as you want; they never force users to upgrade to a premium plan.


Can I upgrade or downgrade my Wix plan?
Yes, upgrading or downgrading Wix plans is straightforward and pretty simple; the good thing is Wix will preserve your existing credits.


Does Wix offer a monthly subscription?
Yes, but you won't get discounts. You won't have access to the Free Domain offer for the first year too.


How can I cancel my premium plan or turn off auto-renewal?
Canceling your premium plan is pretty straightforward.

  • Go to Subscriptions in your Wix account.
  • Click the three-dot (Show More) icon ... next to the applicable Plan.
  • Finally, click Cancel Plan and confirm.
How to cancel premium plan or turn off auto-renewal


What are the Wix accepted payment methods?
Wix accepted credit cards are VISA, Master Card, Discover, American Express, JCB, Diners, and UnionPay (UnionPay is still unavailable for some users).
For users located in the European Union, Wix also accepts SEPA debit payments to simplify the bank transfers in euro.
Unfortunately, Wix does not accept third-party services such as PayPal at this time.


Does Wix offer a money-back guarantee?
Indeed, if you cancel your Premium Plan within the first 14 days for any reason, you will receive a full refund. No questions asked!


How many products can I add to my Wix e-commerce store?
There's no limit; you can add as many items as you want.


Does Wix plans come with hosting?
Yes, all Wix plans include hosting; no extra configuration or additional cost is needed.


What happens after I use my free domain for the first year?
To preserve your domain, you need to pay around $14.95 per year.


What domain extensions come with Wix free domain?
You can get .com, .net, .org, .biz, .info, .co.uk, .co, .guru, .email, .expert, .tv
Please bear in mind that it's only free for the first year.


Is it easy to transfer my domain from somewhere else to Wix?
The transfer process is straightforward; you can manage your domain within your Wix dashboard, but the downside is custom email is not included.


Does Wix premium offer email accounts for my domain name?
No, unfortunately, Wix does not offer custom email. You need to connect your domain to Google Workspace right from your user dashboard to get your custom email address; this would cost you around $10 per month.


What is Wix Ascend?
Wix Ascend is an all-in-one marketing suite; in a nutshell, it helps entrepreneurs, and small businesses to promote their Wix website and turns leads into customers. Ranging from $10 to $49 a month. We're currently testing this service and publish our review soon.

Summary of Wix plans and pricing

Conclusion

GeniusScore: 

4.6

 out of 5

For: 

Value for Money

Templates & Design Flexibility

Method 1 - Using templates

Wix templates are fully designed and contain everything you need to get started with building your websites, such as dummy content, sample pages, layouts, galleries, and e-commerce features. Wix templates fall into five categories; business and services, store, creative, community, and blog. We will explain each template category in more detail.


Method 2 - Using blank layouts

If you choose to design using blank templates, you can start from scratch or use pre-made layouts; you must understand that starting from scratch can be an overwhelming task; you may be wondering, how tall is the header? What types of fonts should I use?

Wix blank layouts
Wix blank layouts

Wix template categories

Business and services

With Wix, you can build your website with a wide range of templates that work for small local businesses and services to give you the best results. Special features include the booking area where people can book your services and give you the right products you can work with.
Templates that help you fulfill this purpose include creative staffing agencies, financial consulting, wellness, and more. In addition, some of these templates come with e-commerce functionality.

Wix templates: Business and services
Wix templates: Business and services

Subcategories are listed as follows:

  • Business
  • Health and wellness
  • Beauty and hair
  • Fashion and style
  • Travel and tourism - Suppose you run a hotel business or intend to create your Airbnb website for your holiday business. There is always a solution with Wix. There will be a Booking engine that helps customers book and Pay for your services with ease. They offer you the best kind of aesthetics for your brand. So, if you are looking for a top-notch hotel template to provide you with the best kind of results, then Hotels and Travel is the best one you can choose. 
  • Restaurant and food - Wix also helps in providing the best restaurant services that you need to work with. It has become a popular choice for restaurants worldwide because they come with suitable modules that help you improve your overall workflow. There are special features on the templates provided, including online ordering, special table reservations for customers, and email marketing services that help you work.
  • Landing pages
  • Professional CV


Store

This category covers any online stores and e-commerce websites, from fashion to pets, and from art to electronics, and more.

Wix templates: Store
Wix templates: Store

Creative

With these portfolio templates, you can easily create a small portfolio website that can help you showcase your work in minutes.

There are portfolio designs for graphic design professionals, videographers, and other designs built to give you the correct type of results you need. 

Wix templates: Store
Wix templates: Creative

Subcategories are listed as follows:

  • Photography
  • Design
  • Music
  • Creative art
  • Portfolio and CV
  • Video

Community

Non-profits, schools and universities, events, and holidays will fall into this category.

Wix templates: Community
Wix templates: Community

Subcategories are listed as follows:

  • Education
  • Communities
  • Events

Blog

Wix continuously improves their blogging template by adding features for easier blog editing and post scheduling.

Wix templates: Blog
Wix templates: Blog

Some of Wix blog subcategories are listed as follows:

  • Food blog
  • Fashion blogs
  • Travels

Wix Effects

Using Wix, you can bring your site to life with animation, video backgrounds, scroll effects. And give dimension to your site using parallax.

Wix design flexibility

Remember that Wix templates will give you a design foundation, meaning that you have the creative freedom to customize the template.
Wix also offers over 100 fonts, or you can upload your own.

Pros and cons of using Wix templates

Pros

  • Wix covers a wide range of needs, categorized into five main niches.
  • Templates are crafted by professional designers.
  • You have creative control while giving your design foundation.
  • Premade animations and effects.

Cons

  • You can't change your template of a site once it is created, so make sure you have picked the right template before you spend time and work on it; otherwise, you will have to start over with another template - This limitation can be advantageous for non-technical users since it avoids design and development hassels.
  • You can't export or migrate your site codes on another platform.

Conclusion

GeniusScore: 

4.4

 out of 5

For: 

Templates & Design Flexibility

Tools & Features

Mobile Optimization

As of 2021, mobile users generate the majority of global website traffic, with 54.8% of web traffic attributed to mobile devices. As time goes by, this percentage will only increase. Phones are becoming more potent with technology pushing the limits of electronic optimization; therefore, more website builders realize the importance of a mobile-friendly website. Wix understands this need and offers a website builder that fills this need. Wix provides both web and mobile-optimized versions of your website right out of the box, so you don't have to worry about whether your website is easy to navigate on computers or phones.

Wix is responsive in all screen sizes - Image credit: wix.com

Wix ADI

ADI stands for artificial design intelligence - This feature  simplifies  design process and help users launch their website in only a few minutes. How it works? Answer a few questions and provide information on personal preferences and general expectations, Wix ADI will do the rest. This is a great feature for beginners and non-technical users and is only available on Wix.

Answer a few questions, your Wix ADI does the rest for you - image credit: wix.com

Automatic Backups

To ensure the safety of your website, it is always essential to have a backup of your site. Wix automatically creates a history backup of your website every time you make a change, save or publish your site. You can also make a duplicate copy of your site, so you can work on your website without the fear of ruining things.

Drag and Drop Editor

A drag and drop editor makes it easy for users to customize specific parts of their website. Wix offers hundreds of templates; however, if you like your template but want to change the image or logo of a tab or section, all you have to do is use the drag and drop editor. This makes customization significantly easier.

Email Marketing

Email marketing is still an effective form of marketing; it simply has to be done the right way. Email marketing entails sending emails to subscribers advertising discounts, new products, services, and deals. Email marketing services are often sold separately; however, with Wix, you get an email marketing service in the package. This is a resourceful tool for anyone or a business that sends email campaigns regularly.

Beautiful Templates

Wix offers hundreds of unique templates that are easily customizable. They offer a wide variety of templates available for businesses, organizations, and personal projects. Templates are essential because they save time, effort and fuel your creativity.

Wix offers more than 500 unique templates that are easily customizable.

Built-In SEO Tools

SEO stands for search engine optimization. This is essential for businesses and websites. Wix offers SEO tools that help your website rank higher in search engines. Some of the SEO tools Wix offers include keyword tools, SEO-optimized titles, and a quick transition into the search results.

App Market

Wix App Market comes with over 250 web apps to support your website. The App Market allows you to add extra features to your websites, such as restaurant orders, booking, e-commerce solutions, shipping, and live chat. This is an excellent option for new website builders and beginners because you don't have to spend time searching for web apps that can be integrated into your website.

Wix App Market comes with over 250 web apps to support your Wix website.

Menus for Restaurants

Creating an online menu with Wix is effortless. Wix offers templates, drag-and-drop editing, and several designs to create the perfect restaurant menu for you. These menu templates also come with spaces for images and prices, making them easy to use and customize.

You can make unique websites and online menus for your Restaurant under few hours - Image credit: wix.com

Wix Events

This feature allows users to to manage events effortlessly. This includes making invitations, collecting RSVPs, checking in guests, and selling tickets for their events online. Wix Events offers several features; however, we'll focus on two of them: Invitations and Ticket Sales. Wix Events offers tools for users to make invitations with several templates available for use and customization. These invitations can be optimized for web and mobile devices as well. Wix Events also offers tools to ease sales of tickets for events. All users have to do is select a price and connect a valid payment method.

Create beautiful event landing pages using Wix - Image credit: wix.com

Wix Booking

An excellent tool for freelancers because it allows users to manage bookings and inquiries. Users can accept bookings, easily be booked for the services offered, and integrate their booking calendar, so they don't get booked twice for the same time slot.

Wix Online Store

For businesses focusing on selling items, Wix Online Store is a valuable platform that makes it extremely easy to build an online store.

With wix, you can build your online store, quickly and easily - Image credit: wix.com

Wix Store Manager

Store Manager is a great complementary platform for the Wix Online Store users. This tool allows users to manage their inventory and track their orders via web or mobile browsers without getting overwhelmed.

Wix Blog

An ultimate toolbox for bloggers, it is available on the web version and the Wix Mobile App for easy accessibility. Wix Blog helps users write blog posts on the web and mobile application, making it easy to write whenever the inspiration strikes. On the Wix Mobile App, users can manage their blogs, comments and monitor stats such as how many views their blog posts are receiving.

Easily manage your blog using Wix - Image credit: wix.com

Conclusion

GeniusScore: 

4.8

 out of 5

For: 

Tools & Features

SEO

Most web users pick sites that they find on the first page of Google rankings; therefore, standing out among 400 million active websites can be a big challenge; however, with a well-improved SEO, you will excel in your given niche.

In this article, we will explain some of the main SEO features of Wix and share a few tips on how to rank higher on Google. At the end of this piece, you will be able to know if using Wix is the best option for you and your website.
In the last couple of years, Wix has aligned its infrastructure with the needs of search engines to get the best SEO results and compete with other platforms such as WordPress.
Wix gives full control to users by allowing them to customize the site’s meta tags, URL slugs, canonical tags, structured data, robots.txt file, and more.

Advanced Wix SEO features

Wix SEO wizard

Follow actionable steps to optimize your SEO and get indexed by google.

Robots.txt Editor tool

Robots.txt is a file that tells bots which page to crawl and index and which page to ignore.
Your default site’s robots.txt file allows bots to search all of your site's pages; if you want to hide some of your private pages from search engines, you need to edit your robots.txt from your dashboard.

Structured Data

In a nutshell, structured data helps Google understand the content of a page; In other words, structured data provides more information about the meaning of a page to Google.
Wix automatically adds structured data to dynamic pages such as blog posts, events, and product pages to make the page content eligible to appear as a rich result, as shown here:

Structured data make the page content eligible to appear as a rich result

You can use Velo’s structured data API to override your default structured data.

Server-Side Rendering (SSR)

SSR allows search engine bots to read your site content entirely, and the good news is Wix’s infrastructure is based on SSR.

Dynamic XML Sitemaps

An XML sitemap is a file located in your site's root directory that lists all the pages of your website and the link between them; Google and other search engines use this sitemap to find all the website pages listed on the sitemap.
Wix dynamically generates your XML sitemap and keeps it up to date whenever you add or remove a page from your site.

Canonical Tags

When you have a duplicate version of the same page(s), the canonical tag tells search engines to focus on the primary version of the page for indexing.
Wix automatically sets your default canonical tags; however, you have full control to customize them.

301 Redirect Manager

Redirecting tells your visitors and Google that a page or a website has a new location; for instance, if you change a page URL, your visitors will be redirected to the new location even if they use the old URL.
Using Wix URL Redirect Manager, you can manually set up a redirect for a single URL or save time by importing your CSV file for up to 500 URLs at once.

Flexible Meta Tags

SEO-friendly meta tags will be auto-generated for all site pages by Wix; Such as title, description, and OG tags. With Wix SEO Patterns tool, you can modify your meta tags or add new ones and apply your changes across multiple products, blog pages or events, instead of editing page-by-page.

Image Optimization

Site speed is a key signal used by Google's algorithms to rank pages.
One of the ways you can optimize your site speed is to optimize your images; Wix automatically does that for you for faster downloads. Wix automatically converts large images into WebP, a modern format smaller than JPEG images with the same quality.

Smart Caching

Static pages will be cached automatically for faster load time.

AMP - Accelerated Mobile Pages for Wix Blog

AMP improves page load time for your blog posts on mobile devices.

Mobile-Friendly

Being mobile-friendly is another principal signal used by Google to rank pages.
Wix websites are fully responsive and mobile-friendly by default.

SEO APIs for Developers

Take SEO control to the next level using SEO APIs; developers can override the default SEO setting. Add JavaScript and modify some of the site's HTML and create functions that set your meta tags, structured data.

Google integration

Google My Business and Search Console are integrated into the Wix dashboard.
My Business is a free and powerful service from Google that allows businesses to connect with their customers on Google Search and Maps and maximize local search.

You can instantly verify your site and submit your sitemap right from your Wix dashboard using Google Search Console. On top of that, it reveals valuable insights such as search analytics and queries that bring users to your site; this aids you in optimizing your content.

Pros and cons of Wix SEO

Pros
  • Wix SEO wizard - Using Wix SEO wizard, users won't need any technical skills to optimize their website.
  • Mobile-Friendly - Being mobile-friendly is a must-have for SEO.
  • No SEO plugins needed - Almost everything you need is available in your Wix dashboard.
  • Google integration - You don't have to leave your Wix dashboard for Google services such as My Business and Search Console.
Cons
  • Advanced SEO is designed for developers - If you want to have more SEO control to override default settings, you need to go with Velo APIs, an advanced developer tool.

Conclusion

GeniusScore: 

4.6

 out of 5

For: 

SEO Features

Performance & Speed

When building a website, speed and security are things that many developers consider. Nobody wants to own a website exposed to cybercriminals or has poor speed and performance.


Wix speed and performance

Wix Turbo was some technical updates launched at the beginning of 2019 to improve page speed and site performance. These updates were code optimization, page caching, optimized website layout, and bolstering server infrastructure to ensure your sites load much faster. This update is automatically enabled and is completely free - so you don't need to take any extra action.

We scratched beneath the surface and performed a speed test on eight random Wix templates using pingdom.com; the result was great! But don't just take our words for it; look at the results below:

Wix speed test 1
Wix speed test 1
Wix speed test 2
Wix speed test 2
Wix speed test 3
Wix speed test 3
Wix speed test 4
Wix speed test 4
Wix speed test 5
Wix speed test 5
Wix speed test 6
Wix speed test 6
Wix speed test 7
Wix speed test 7
Wix speed test 8
Wix speed test 8
Google has found that 53% of mobile website visitors will abandon a webpage if it doesn't load within three seconds. So to have the best chance to get raked on Google and grow your traffic, you need to take your site speed and performance seriously; because it is one of the key factors of ranking a website.


Wix website security - How it protects your website

Wix Website Security helps you keep your website safe from unauthorized people. It protects your content and credentials to ensure that it is secure. When you work with Wix, security is one of the highest priorities.


It comes with a free SSL package

For many other website builders, you have to deal with the hassle of buying a new domain name and SSL from scratch to secure your website. Thankfully, with Wix, you can get a good SSL plan for free to ensure your website is completely safe from hackers.

If you know whether your Wix website has SSL or not, look at the URL bar. If your URL begins with HTTPS:// this means that your website has been fully equipped with an SSL certificate. It is very suitable, and it provides you with the best kind of security you need to work with.


Wix comes with Level 1 PCI Compliant

This is a must-have security feature for every online store owner to keep their transactions secure.

It protects against DDoS attacks

DDoS attacks on the website mean a denial of service attack. It usually occurs when hackers or cybercriminals penetrate vulnerable areas of the website and ultimately cause it to shut down; it is the last thing that a web-based business probably wants to deal with.

Working with Wix enables you to fight against DDoS attacks by masking any vulnerable area and fixing them to work correctly. Wix also upgrades all security protocols at different time intervals to improve its defense against DDoS attacks. With this protection, you are sure that your website is fully secure and completely protected from any attack.

Concrete website monitoring

A dedicated team at Wix monitors the security systems to ensure no suspicious activity while using the platform and conducts security reviews.

Wix comes with a Two-step verification process

If you log in to your dashboard, you will access your account using a 2 step verification process. It is ideal because it helps you to prevent unrecognized devices from logging into your account. However, Wix understands that when unknown devices access your account, they will most likely cut down your website, which may not be ideal for you. So to prevent it, you will receive a code to confirm that you are the one coming into the platform.

It comes with centralized website security.

Since Wix is a fully centralized SaaS (Software as a service) solution, it has its central security system. It simply means that once an update is made to the security system, the changes automatically reflect on your website.


GDPR and CCPA approved. 

Wix works with a team of experts worldwide to ensure that their platform is not compromised at anything. In addition, many privacy regulations present with Wix make them work and ensure that their products and services are top-notch.

Extensive Penetration testing. 

Before a Wix server is deployed, it goes through extensive penetration testing to ensure that all websites are up and running. This penetration testing is ready to withstand any hit that may likely come from unauthorized personnel or hackers. It is one of the main reasons a lot of people trust the Wix platform. 


How does Wix help to prevent hacking?

Wix has a dedicated security team made up of industry experts that ensure that the platform is safe at all times. They also go the extra mile to bring in more consultants as different eyes to the process. With these teams in place, the overall internal and external security system is monitored correctly. In addition, there are a lot of review processes to ensure that the security infrastructure is solid.

Wix also employs professional freelance testing experts to join their program and work on the platform's security to achieve the best results. After the team has worked on the Platform, Wix brings in these people to try and penetrate the internals of these systems. Once any vulnerability is found, team goes back to the table and ensures that the vulnerability is fixed within the shortest time frame.

Conclusion

GeniusScore: 

4.6

 out of 5

For: 

Performance & Speed

Help & Support

The customer care unit at Wix is committed to ensuring that your interest is met and your problems are solved.

You may get used to the old method of customer support, a phone number or an email on top of the website, you call or send an email, and someone may help you out; this is not how Wix Help Center works, so let us explain it in this article.


How to contact the Wix help center over the phone or live chat

To contact Wix, make sure you are logged in from a computer, then visit Contacting Customer Care page; here, Wix Bot will ask you a few questions to classify your topic and gives you some solutions, if your problem persists, you can request a callback or choose to chat with an expert related to your case, if you prefer live chat, an agent will reply to you immediately, and, if you request a callback, an expert will call you in a few minutes.

Wix Help Center - classifying your topic
Wix Help Center - classifying your topic

 

Wix Help Center - choosing how to contact an expert
Wix Help Center - choosing how to contact an expert

So, there is no direct phone number or an email address to contact Wix; this can be a bit confusing for new users, but it's very straightforward; we think this is the only practical method to help millions of users worldwide.


Wix customer support is available in English, French, German, Hebrew, Italian, Japanese, Portuguese, Russian and Spanish. The operating hours for each language is as follows:

English - 24/7
French - Monday-Friday 9 AM-6 PM GMT+2
German - Monday-Friday 8 AM-5 PM GMT+1
Hebrew - Sunday-Thursday 8 AM-9 PM, Friday 8 AM-2 PM GMT+3
Italian - Monday-Friday 8 AM-5 PM GMT+1  
Japanese - Monday-Friday 8 AM-5 PM JST
Portuguese - 24/7
Russian - Monday-Friday 8 AM-5 PM GMT+1
Spanish - 24/7


Wix learning resources and social media channels

You can find incredible insights and solve all the problems you might be going through. Platform from which you can contact their social media links are;

Wix YouTube

Instagram

Wix Facebook

Wix Help on Twitter

Wix Blog

Their social media community managers are always happy to connect you with the right people to get the support you are looking for. So, therefore, feel free to post on their wall or send a tweet and ask them any questions. 


Customer service response

As an online servicing company, they have trained personnel that can handle any arising issue. They include helping a customer comprehend the account options, helping a visitor register their account or canceling the account, or even making changes to the account. They also offer help to those who have problems addressing the bills, and so on.


However, some cases aren't solved by customer care. In these cases, the customer service experts offer advice on what to do. For example, suppose you have a device that is unsuited with the web development system. In that case, you may get a workaround from the customer service agent, but that will not be a lasting solution, and you might need to change the device or use a different computer.

Conclusion

GeniusScore: 

4.6

 out of 5

For: 

Customer support

Pros and Cons

What are the advantages of Wix?

1. Intuitive editor

Wix editor has made it easy for everyone to build their website without touching a single line of code or having technical skills.
Wix ADI (Artificial Design Intelligence) can automatically build your entire website in minutes by asking you a few questions, the most straightforward method on the planet.
If you are an advanced user or web developer, Wix Editor X gives you more advanced features, flexible grids, and breakpoint control to create responsive sites.

2. Professional & mobile-optimized templates

You can  pick a template and build your website on a pre-made foundation. To comprehend this, think of Wix as a constructed building like a house. The house's structure is already established. All that remains is for you to paint the wall and put furniture. Similarly, this platform will offer you a framework or structure. You can select the theme and add any feature; this may be photo galleries and other apps. In addition, templates are automatically mobile-optimized that look great on smaller screens.

Wix intuitive editor
Wix has an intuitive editor


3. Flexibility

Wix has proven to be highly flexible that allows any user to move the elements around freely.


4. Good SEO, speed and security

Today, Wix gives you everything you need to get found on google and grow your organic traffic, It also performed great in our speed test, in addition, this platform provides enterprise lever security using SSL certificate, level 1 PCI compliant, and ISO 27001 & 27018 certificates.

The site back of the Wix hosted website is an automatic backing up point of your website that can be restored when needed.


5. You can use Wix for free, as long as you want

You can start using Wix for free; while there are some drawbacks to the free plan, but it allows you to test the platform before going premium.


6. App market and templates

The combination of Wix's wide range of templates and the app market gives you endless possibilities.

Wix offers over 800 templates with exceptional design (and constantly updating). They provide pre-built layouts for many topics and industries. In addition, you can add extra functionalities to your website using the app market, things like newsletter tool, live chat, online booking, and much more. These can all be incorporated into your website.

Wix app market
Wix app market

7. Great for small businesses and websites

Wix is the only platform we suggest for small businesses and websites, such as restaurants, consulting services, booking, events, CV and portfolios.


What are the disadvantages of Wix?

1. Not a good option for content-heavy sites

Wix has a 100 static page limit. You can use dynamic pages to populate more than 100 pages, but that still doesn't make sense when you can't migrate to another platform. So avoid Wix if you have a content-heavy website in mind such as Cnet or PCmag. 

For content heavy blogs and websites, WordPress can be a better CMS platform with great features and plugins.

For large online stores, shopify is a better option.


2. Unable to migrate to another platform

Unlike WordPress, Wix does not allow users to export content and migrate to another platform in a seamless process. Therefore, if you need to migrate your website to another platform, this needs to be done manually for every single page; this can be a nightmare for content-heavy websites.

3. Changing template is not possible

Wix offers a wide variety of beautiful and unique templates that you can work with. However, if you choose a template and publish your site, it is often quite difficult to change it to another one. So, if you are going for a template on Wix, please ensure that you have taken enough time to use the template, understand its features and accept that it will work for you for an extended period; this is the only way you can get good results.

4. Hidden costs

You may face extra charges on your next renewal if you use additional apps and the free domain bonus. It's not a deal breaker, but you need to be aware of it.

Conclusion

GeniusScore: 

 out of 5

For: